The four inputs that actually move the rate
- 30-day average viewers — the only audience number that matters. Follower count is vanity.
- Category — slots tend to be cheaper than sports betting at equal audience; poker and casino-table sit in between; crypto trading varies wildly.
- Language / GEO — Spanish, Portuguese, Turkish, Arabic, and Filipino sports-betting streamers price lower per viewer than English slots; Russian poker is its own market.
- Audience risk score — if it's above 40, the rate should drop sharply. Above 60, walk away unless paying on revshare.
Reference ranges for single-stream integration (flat fee)
These are ballparks for the integration ask, not the streamer's quote. Real rates vary with streamer leverage, your brand's reputation, and any existing relationship. Numbers in USD/USDT.
| 30-day avg viewers | Slots | Sports betting | Poker | Casino table |
|---|---|---|---|---|
| 100–300 | $50–120 | $60–150 | $70–160 | $60–140 |
| 300–800 | $120–300 | $150–350 | $180–400 | $140–320 |
| 800–2,000 | $300–700 | $350–900 | $400–1,000 | $320–800 |
| 2,000–5,000 | $700–1,800 | $900–2,500 | $1,000–2,800 | $800–2,000 |
| 5,000–10,000 | $1,800–4,500 | $2,500–6,500 | $2,800–7,000 | $2,000–5,500 |
| 10,000+ | negotiated | negotiated | negotiated | negotiated |
Apply a discount of 30–50% if the audience-risk score is between 40 and 60. Don't negotiate flat rates above score 60 — switch to revshare instead.
Revshare vs flat vs hybrid
| Model | Typical range | When to use |
|---|---|---|
| Flat fee per stream | See table above | One-shot launch campaigns, new market entry, brand-safety pilots. |
| CPM | $10–40 per 1,000 viewers | Multi-stream campaigns with predictable hours; uncommon in iGaming. |
| Revshare | 20–45% of NGR for 6–24 months | Long-term partner relationships; standard at Stake, Roobet, Shuffle. |
| Hybrid (flat + revshare) | 50% of flat + 15–25% revshare | Mid-tier streamers who want guaranteed income but accept long-term upside. |
| CPA | $20–150 per FTD | Performance-focused affiliate plans; common for sports-betting brands and aggregators. |
The Stake benchmark
Stake operates the dominant Kick sponsorship program (40% of all sponsored slots). That's relevant because mid-tier streamers anchor their rate expectations to what they think Stake pays. If you are not Stake, you typically need to either undercut to ~70–80% of the Stake-equivalent rate or compete on partnership quality (longer relationships, better creative latitude, payments in stablecoins/fiat the streamer prefers).
What the calculator does on the platform
On every Kick streamer profile in Feelia, the dashboard shows a "Suggested rate range" computed from the four inputs above using the same reference table. This page is the standalone explainer; the per-streamer calculation is built in once you open a profile.
These ranges are starting points for negotiation, not quotes. Real prices depend on streamer leverage, exclusivity terms, deliverables (stream title, panel, chat, social cross-post), payment currency, and the existing relationship. Treat the table as a sanity check on what you've been quoted, not as the answer.
Frequently asked
How much do Kick streamers charge for sponsorship?
Single-stream integration flat fees on Kick: roughly $50–120 for 100–300 avg viewers, $120–300 for 300–800 viewers, $300–700 for 800–2,000 viewers, $700–1,800 for 2,000–5,000. Sports betting and poker tend to price ~20% higher than slots at equivalent audience.
What's a fair CPM for Kick casino streamers?
$10–40 per 1,000 viewers is the typical CPM range for one-stream integrations in iGaming on Kick. Revshare (20–45% of NGR) is far more common than flat CPM in the casino vertical because brands prefer to align payment with deposits.
Should I pay flat or revshare on Kick?
Flat for short-term campaigns, new market launches, and brand-safety pilots. Revshare (20–45% of NGR, 6–24 months) for long-term partner relationships — that's what Stake, Roobet, and Shuffle anchor on. Hybrid (50% flat + 15–25% revshare) is the middle ground for mid-tier streamers.
Why is Stake's pricing benchmark so important?
Stake covers ~40% of sponsored Kick slots, so streamers anchor their rate expectations to perceived Stake terms. If you're competing for the same streamer, you typically either pay 70–80% of Stake-equivalent, or compete on terms (longer relationship, creative latitude, payment preferences).
What audience-risk score is too high to pay sponsorship rates?
Above 60 on Feelia's 0–100 scale. Multiple persistent viewbot signals — pay only on revshare so you don't subsidize bot traffic. Between 40 and 60, apply a 30–50% discount to the flat-fee table.